Vanessa Chavez
Vanessa Chavez
Blog
CONTEXT
The Aroma Trace®, the industry pioneer in sensorial architecture, expanding its borders thanks to its strategic plan international. Consolidates itself as the company with the highest growth in the sector of Madrid, September 6, 2022.
The Spanish brand, founded in 2006, develops strategically with the goal of continuing to create more and better experiences scent for its clients and their users.
With 18 years of cutting edge experience olfactory and development of devices utilizing the latest technology applied to the Marketing Olfactory®, The Aroma Trace® is positioned in airports, hotels, retail, gyms, casinos, pharmacies, banks, nationally and internationally.
Strengthened its relations with three new Master Franchises in countries with large market such as India, Indonesia and China. And reinforced connections after twelve years of sustained growth in the mexican market, to which have been added to thirteen countries of Latin america in recent years.
“Our forecast for growth in the latter half of 2022 is the addition of six new countries as a Master Franchisee, coming to house a total of 53 countries at the end of this year,” he says Luqui Bermudez, Corporate Business Europe & Asia.
Also mentioned: “Thanks to our innovative Showroom Booth we managed to generate interest and thanks to the quality of our scents and the High Technology of our devices, we generate business.”
The brand decides to license the Franchise business leaders of each country, after a detailed selection regarding your ability to transmit the values, dedication and resources to get directly involved in the development and management. The last one has been India, where there is a wide market and then other countries with high tourism growth.
It is true that the company is highly recognized and highly valued in the places where it already has presence, their customers are of great name and with the demands of their level as premium brands. This is how The Aroma Trace® is working to create the corporate identity of major companies such as Iberostar, Royalton, Meliá, Hilton and Hard Rock Cafe.
The goal is to help customers fall in love with your users, generate higher sales and create brand identity.
The Aroma Trace® is established as a safe option in the planning of sensory marketing to cover the marks with a global presence.
“Our efforts are to keep growing and increasing our value of technology, quality of aromas, always with the goal of creating experiences olfactory positive that connect to the user/guest with the brand,” says Luqui Bermudez, Corporate Business Director Europe & Asia.
And he added: “One of our main areas is the hotels and for them we have poured all our efforts on the opening of new offices in the markets where they have a presence, so we will be able to grant support of a scent mark on their property throughout the world”.
