Vanessa Chavez
Vanessa Chavez
Blog
Camila Sansone
CONTEXT
Create a brand identity olfactory is essential for to have the success that you are looking for. The marketing olfactory it is a practice that offers that opportunity in the market. The aromas let you leave a lasting impression in establishments and influence the emotions of the customers.
The aromarketing is a strategy that is used in the branding olfactory to influence the emotions of the customers that are located within a business. All part due to the odors and the impact that they generate in the gift shop. In those that make you relive to new emotions, feelings and moods.
The sensorial architecture is fundamental in business, for people to stay much more time in places. A pleasant fragrance and cozy creates an atmosphere of tranquility and relaxation. The incorrect unfortunately do consumers away from. That is why it is so important to implement marketing tactics of aromas.
1. Identify the aromas associated with the business: The architects sensory must choose the scent specific linked with the values of the brand.
2. Sensory experience: The main objective of the aromarketing is to create a keepsake all in the mind of the person. This is achieved with the combination of the visual elements, music, interior design. In this way you will feel a welcoming environment unmatched.
3. Balance of intensity and time of permanence of the aroma: A balance must be correct so that the person will not feel overloaded. A delicate aroma, and with a specific duration allows you to create an atmosphere of relaxation and comfort.
4. Customization of the brand: The Aroma Trace studying the personality of the customers or the identity of the business to customize the products that are associated with them. Buyers will always want to go back to these establishments.
5. Influence the consumer's purchasing: The aromas are notorious for making that customers are immersed in an environment that will allow them to make a purchase.
For those who are wondering what is the aromarketing, it can be described as an innovative strategy that connects us with elements of the environment through the use of specific flavours. The Aroma Trace is positioned as a leader in the creation of sensory experiences unforgettable.
Our company has a profound understanding of the impact of the fragrances in the behavior of people. Not only do we create scents exclusive, but they also integrate perfectly with the identity of the businesses that rely on us.
Now that you know some techniques of marketing olfactory, in The Aroma Trace we can help you to create the perfect strategy for your business or company. Contact us and receive personalized attention, and let our experts in aromarketing do it for you.
The Aromarketing it is a very useful tool in the world of branding olfactory. Influences the emotions and memories of each client. The sensorial architecture creates environments warm and welcoming, which is crucial to retain the consumers. The customization of aromas and balance are key to influence on the purchasing decisions. In The Aroma Trace we offer solutions to maximize the potential of every business.
