info@thearomatrace.com

This is the time to perceive a legacy

In The Aroma Trace, we lead the exciting world of marketing olfactory since 2006. With a strong global presence in more than 40 countries, we have become a trusted name in the industry, transforming spaces and creating memorable experiences through the power of fragrances.

Aromatize your business

Our history

SPAIN, 2006

We take our first steps as a "Aromarketing" in the Costa del Sol, offering air fresheners for different areas to the bathrooms, being pioneers in the marketing olfactory.

SPAIN, 2008

Our portfolio of customers grew substantially, and to meet the growing demand, we extend and sofisticamos our repertoire of scents. This led us to gain notoriety, which in turn attracted by the appearance of emerging competitors.

MEXICO, 2009

We began our international expansion with the expectation to cater to the large hotels in the Caribbean. As we proceeded, we found various needs of market, and we present a new way of creating brand identity.

GUATEMALA 2010

Opening of an office in Guatemala.

COSTA RICA, 2011

Opening of an office in Costa Rica.

SPAIN, 2011

We launch to the market the first nebulizer patented detonated our international growth exponential. The technology of nebulization of aroma becomes a fragrance liquid in a fine mist that is dispersed uniformly and effectively in a space.

DOMINICAN REPUBLIC, 2015

Opening of an office in the Dominican Republic.

SPAIN, 2016

We incorporate our R & D department with the goal of being at the forefront of technology, aromas and services. However, we had focused so much on what we did and how we did that we had forgotten why we were doing.

PANAMA, 2017

Opening of an office in Panama.

SPAIN, 2018

We launched the new image of international brand. Since then, we are all architects sensory able to evoke the deepest emotions from our olfactory memory. He was born mark The Aroma Trace.

JAMAICA, 2019

Opening of an office in Jamaica.

COLOMBIA, 2020

Opening of an office in Colombia.

INDIA, 2021

Opening of an office in India.

INDONESIA, 2023

Opening of an office in Indonesia.

Professional team

Our team is composed by experts in marketing, perfumery fine, neuroscience, psychology of scent and communication. Many of them have received awards and recognition from european institutions.

Maxi Iannini

Founder

Gabriela Lopez

Business development manager

Mary Perez

CEO Spain

Stefano Iannini

CEO USA

Antonio Pensabene

CEO Guatemala

Federico Soto

CEO Jamaica & Caribbean English

Susana Sutten

CEO Dominican Republic

Leonardo Bedoya

CEO Costa Rica

Dov Mareyna

CEO Mexico

Leonardo Bedoya

CEO Costa Rica

Methodology The Aroma Trace: Creating Identities Olfactory Unique

In The Aroma Trace, we designed fragrances, custom strengthen the identity of your brand, using advanced technology and the power of the olfactory memory to generate unique experiences. Our process is tailored to companies of all sizes and sectors. In addition, we have various teams of aromatization to create unique environments that strengthen your brand..

Discover how an identity unique olfactory approach can transform your business. ➔

Process 01

 

Connecting the Scent with Emotions: Recognizing that we breathe about 20,000 times a day, and every emotion pass is linked to a specific aroma.

Process 02

 

Olfactory memory in the Limbic System: Understanding that our olfactory memories are stored in the limbic system, which processes our emotions.

Process 03

 

Reproduction of Aromas to Recall Emotions: Using this understanding to play and aromas evoke the emotions associated with it.

Process 04

 

Induction of Shares Unconscious: Using these emotions are evoked to influence the actions, unconscious of users and consumers.

Process 05

 

Creation of Experiences-Driven by the Scent: Generating unique experiences of aromas that connect with the emotional response you want.

Process 06

Construction of Brand Associations Strong: Using these experiences-driven by the aroma to build strong brand associations and memorable experiences for customers.

Carbon footprint

The Aroma Trace gives paramount importance to the reduction of its carbon footprint through the implementation of environmentally-sound practices with the environment in its entire supply chain and life cycle of the products.

THE AROMA TRACE

400 PPM CO₂

OTHER BRANDS

400 PPM CO₂

SUSTAINABILITY AND CORPORATE SOCIAL RESPONSIBILITY

Principles of ethics in what we do.

In The Aroma Trace, our customers and the environment are our main concern. Our commitment to environmentally-sound practices with the environment is reflected in all aspects of our business. All our fragrances are biodegradable, animal-cruelty free and do not contain harmful components such as augeo, parabens, phthalates, carcinogens, mutagens or disrupting reproductive. We list all of our ingredients in the Registry of the Acta of Toxic Substances Control (TSCA), ensuring total transparency. In addition, our air fresheners custom comply 100% with the standards of IFRA and have documentation of toxicology european.

 

Our customers

Group 51
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Frequently asked questions

How long has your company operating?

The Aroma Trace, initially established in 2006 in Spain under the brand name "Aromarketing", marked the start of our journey in the marketing olfactory. Our business entity, Marketing Olfactory SL, has been the basis of our operations since then. Pioneers in the concept of air fresheners to areas beyond the baths, we quickly became synonymous with marketing olfactory up to the point that our company name became a generic term in the industry.

Over the years, our dedication to innovation and to meet the demands of the market has significantly shaped our path. As a pioneer in the marketing olfactory, we have witnessed a substantial growth in our portfolio of customers, which led us to expand and improve our range of aromas. This evolution not only earned him recognition, but it also attracted competitors in the field.

Our international expansion began with the aim to cater to the large hotels in the Caribbean, which led us to identify diverse needs of the market and revolutionize the creation of brand identity. The establishment of offices in Guatemala and Costa Rica was a crucial step to consolidate our global presence.

A significant milestone in our journey was the successful launch of the first nebulizer patented, taking advantage of the technology of nebulization of aroma. This innovative device transforms fragrances liquid in a fine mist, ensuring a uniform dispersion and effective in a particular space. The introduction of this technology marked a turning point, to drive our international growth exponential.

In summary, with roots that date back to 2006, The Aroma Trace has evolved from a pioneering force in the marketing olfactory up an entity recognized at the global level, innovating continually to offer solutions that are cutting-edge experiences olfactory.

The Aroma Trace is a marketing company olfactory with the goal of building emotions between a brand and its users through the power of scent. Our mission is based on the creation of emotional connections, and our core values include innovation, customer satisfaction and the belief that the aromas are well-prepared can improve the overall experience of the brand. Our architects sensory is dedicated to providing solutions aromas of-the-art not only meet, but to exceed the expectations of our customers, fostering long-lasting connections and memorable experiences. At the heart of our mission is the commitment to transform spaces and create unique environments and immersive through the art of marketing olfactory.

Over the years, our dedication to innovation and to meet the demands of the market has significantly shaped our path. As a pioneer in the marketing olfactory, we have witnessed a substantial growth in our portfolio of customers, which led us to expand and improve our range of aromas. This evolution not only earned him recognition, but it also attracted competitors in the field.

Our international expansion began with the aim to cater to the large hotels in the Caribbean, which led us to identify diverse needs of the market and revolutionize the creation of brand identity. The establishment of offices in Guatemala and Costa Rica was a crucial step to consolidate our global presence.

A significant milestone in our journey was the successful launch of the first nebulizer patented, taking advantage of the technology of nebulization of aroma. This innovative device transforms fragrances liquid in a fine mist, ensuring a uniform dispersion and effective in a particular space. The introduction of this technology marked a turning point, to drive our international growth exponential.

In summary, with roots that date back to 2006, The Aroma Trace has evolved from a pioneering force in the marketing olfactory up an entity recognized at the global level, innovating continually to offer solutions that are cutting-edge experiences olfactory.

What distinguishes our firm in the industry is a combination of innovative practices, an unwavering commitment to customer satisfaction and a unique approach to the marketing olfactory. We are proud to stay at the forefront of technology in marketing olfactory, presenting cutting-edge solutions that improve the overall experience of the customer. Our client-focused approach means understanding the unique needs of each client and tailor marketing strategies olfactory to not only meet, but exceed your expectations. The meticulous creation of fragrance is a distinctive feature of our brand, with fragrances designed to evoke emotions specific and create memorable experiences of the brand. With a proven track record of campaigns and successful installations, our years of experience speak of the effectiveness of our solutions. In addition, our global perspective, international presence, and comprehensive services, ranging from the creation of fragrances to ongoing maintenance, contribute to our uniqueness in the industry. We embrace a culture of continuous improvement, making sure to be at the forefront of industry trends and offer exceptional results consistently.

Our company is deeply committed to sustainability, and our holistic approach covers a range of key initiatives. We focus on practices that respect the environment in all of our operations, from procurement of raw materials to the production and distribution of our products. Our bottles made of PET plastics and PP, are completely recyclable, highlighting our commitment to reducing the environmental impact.

We strive to minimize our ecological footprint through the implementation of energy efficient technologies and the reduction of waste in our manufacturing processes. In addition, our fragrances are formulated to be completely biodegradable, ensuring a minimum impact on the environment. This design ecoconsciente aligns with our commitment to practices of responsible manufacturing.

In addition, our commitment to sustainability extends to the longevity of our products. Many of our devices have been in operation for more than 10 years, proving its durability and reliability. We believe in creating solutions that withstand the test of time, contributing to the reduction of electronic waste.

In addition, we emphasize the longevity and durability of our products, encouraging customers to make sustainable choices by investing in long-lasting solutions. Our packaging is carefully designed with sustainability in mind, using recyclable materials and to minimize the excess of packaging whenever possible.

Sustainability is not only a goal for us; it is an integral part of our business ethics, guiding our decisions and actions at each level.

Our company is proud to obtain certifications and recognitions from the industry that highlight our commitment to quality, safety, and environmental responsibility. Our devices have certifications CE, ROHS and UL, which confirms that comply with the essential requirements of health and safety, environmental standards, and criteria of performance of the product.

In the field of fragrances, we have certifications IFRA, a testimony of our commitment to the rigorous standards set by the International Fragrance Association. In addition, our fragrances comply with regulations such as TSCA (toxic Substances Control Act Toxic), California Proposition 65 and CARB (Air Resources Board of California). Important to note that our fragrances are also fully comply with the regulations of VOC (Volatile Organic Compounds), demonstrating our commitment to environmental responsibility.

These certifications and compliances reflect our dedication to produce not only experiences olfactory exceptional, but also ensure the safety, quality and environmental sustainability of our products. The clients can trust in our fragrances and devices meet or exceed the standards of the industry, providing confidence in the integrity and excellence of our offerings.

The Research and Development (R & D) plays a central role in the strategy of our company, driving innovation in various aspects of our operations. Our commitment to the advancement of the technology of marketing olfactory is based on a solid framework of R & D, where continuous improvement is not only a goal, but a guiding principle.

Our team of R & D is essential to improve the efficiency of our devices. We focus on making them more efficient in terms of energy, ensuring that they are aligned with sustainable practices. In addition, the noise reduction is a priority, and our R & D efforts are dedicated to create devices that provide a smooth user experience and silent.

The ease-of-use is a key aspect of our initiatives in R & D. we Invest in the development of intuitive interfaces and functionalities simplified to ensure that our devices are not only cutting edge, but also easy to operate for users. This approach reflects our commitment to provide a positive user experience, and accessible.

Beyond these aspects, our R & D efforts are extended to the exploration of new technologies, materials, and methodologies that can further raise our products. We actively seek out collaborations and partnerships to leverage the collective knowledge, ensuring that our R & D projects are comprehensive and are aligned with the landscape evolution of the marketing olfactory.

In essence, our R & D efforts go beyond the innovation; they are a driving force in the creation of devices that are not only technologically advanced, but also environmentally friendly, quiet, easy to use and in line with the evolving needs of our customers and the industry.

You can find blogs, news, articles, and materials on this web site.

To become a partner or reseller, please complete the form on our website to get in contact with a specialist, and select the fields of interest in the franchise/distribution. Someone will be in contact with you soon to discuss the possibilities. Alternatively, you can contact us directly at info@thearomatrace.com.