Vanessa Chavez
Vanessa Chavez
Blog
CONTEXT
Human beings have five senses: sight allows us to have an overview of everything that surrounds us. The ear that carries sound stimuli to the brain through the ears. The sense of smell detected the odor of our environment and provides information to the brain about them. The taste captures the flavor of the food. Touch allows us to know the elements of the outside through the textures.
We already know that people have five senses, and that the marks used at least one to impact the consumer and generate sales; But, to talk about marketing olfactory, it should involve more than one sense, this being its main feature, so that the brands can create your own identity, that you define, and then the consumer to recognize it immediately and continue coming back to consume more goods and services.
Among the features of the marketing olfactory find:
1.-Through smells, sounds, textures, images and tastes, the sensory marketing allows brands to better connect with customers.
2.-It increases the perception of value of the goods by the consumer perceives the brand as more positive or luxurious.
3.-Brands can create your own identity and unique that increase the commitment of the client.
4.-It is a kind of marketing that is used in the sales face-to-face to stimulate more than two senses at the same time, the senses of smell, sight, and hearing.
5.-Provide you a unique experience. With the marketing olfactory, the consumer perceives to buy a product or service from your favorite brands is a unique experience, a special and positive, who encouraged him to continue shopping or visiting your establishment.
The marketing olfactory is a fundamental tool to generate a real connection between brands and their consumers. Through the fragrances, it can improve the perception of a company in a positive way. In each establishment, you can generate an atmosphere of well-being that people always want to return.
The brands really want their customers to have memorable experiences each time they interact with each one of them. This not only increases sales to large levels, but also increase loyalty to the customers.
These are some of the benefits of the marketing olfactory:
1. Driving the brand image: The marketing olfactory makes customers remember quickly the mark and identify themselves before others. Should reflect the values and objectives of the company, so you will choose the olfactory notes that more needs to identify.
2. Leads to a real connection and emotional with customers: Through the olfactory mark, people can remember places, people or times that they lived in the past. This makes people feel a real connection with them and want to return to those feelings.
3. Increases customer loyalty: Not only old, but also with new customers that you know them. Once consumers know a brand that generates a positive emotion, return to choose it. That is what makes the marketing olfactory. The comfort is achieved with aromas. If you have a good experience, not only you have that perception for themselves, but to share it with other people, thus expanding the community of customers.
4. A positive experience each time they enter the store: It is a way to establish a lasting connection with customers. With the brand, smell, feel good and happy when they come into the store.
5. The branding will highlight among its competitors to increase sales: The marketing olfactory create strong brands that differentiate them from the others. The strategy should be to get the company to be recognized with this scent, without a doubt. If done correctly, customers will return and the sales will improve because they will have more incentive to buy.
We found five subtypes of sensory marketing:
The sensory marketing encompasses all of the senses to generate emotions and behaviors associated with shopping, interactions and brand experiences positive. Its main objective is to create experiences and positive emotions through the five senses, to increase the sales of a product or service.
In addition, the sensory marketing seeks to create branding for people to associate the brand and its features with its own personality, so that they feel connected to it and become loyal to their favorite brands.
Companies have realized the benefits of basing their advertising strategies in the five senses, giving rise to the boom of sensory marketing to create comprehensive strategies that manage to establish a connection with the brand in a way more profound, since the message can reach the unconscious.
There are many examples of sensory marketing, that's probably all we have seen:
– The smell that we perceive the passing of a coffee shop.
– The colors of the advertising messages that we identified, even if they have no logo.
– The melodies that we associate immediately to a brand when you listen to them.
The sensory marketing encompasses all of the senses to generate emotions and behaviors associated with shopping, interactions and brand experiences positive. Its main objective is to create experiences and positive emotions through the five senses, to increase the sales of a product or service.
In addition, the sensory marketing seeks to create branding for people to associate the brand and its features with its own personality, so that they feel connected to it and become loyal to their favorite brands.
Companies have realized the benefits of basing their advertising strategies in the five senses, giving rise to the boom of sensory marketing to create comprehensive strategies that manage to establish a connection with the brand in a way more profound, since the message can reach the unconscious.
There are many examples of sensory marketing, that's probably all we have seen:
– The smell that we perceive the passing of a coffee shop.
– The colors of the advertising messages that we identified, even if they have no logo.
– The melodies that we associate immediately to a brand when you listen to them.
The branding olfactory active parts of the brain associated with memory and emotions of the people. That's why the marketing olfactory is recognized in many companies to attract more customers.
With the marketing olfactory, you can:
– 83%: Highlight in the sector.
– 75%: Establishing an enduring bond with the consumers.
– 59%: Enhance the benefits.
– 35%: Improve the identity of the company.
– 25%: to Increase customer purchases.
– 20%: Improve the effectiveness of work of the employees.
In addition to business, the marketing olfactory has many benefits at home. You can use air fresheners for the people who visit feel a unique fragrance. Also if you have an event or a meeting with friends and family, the aromas can create the environment for everyone to be relaxed and at ease.
To implement the marketing olfactory a process is required with perfumers experts that have the knowledge necessary to choose the best aromas that identify your brand.
In the marketing olfactory should take the following steps:
1. Evaluate the brand: In the branding olfactory must analyze and understand the message that the company wants to convey to their customers. Set of the best way how you want to feel their customers when they come through your door.
2. Choose the appropriate aroma: To do this, you must look at the objectives of the brand and analyze what are your tastes and what you want to convey. In marketing, olfactory, it is very important to choose scents that are pleasant to the entry of any business.
3. Testing and selection of aroma: to Identify what combination of olfactory notes you need and do different tests to see if the customer is happy with the decision.
4. Integrate the aroma in the areas of business: The diffusers should be included strategically in the business so that the dispersion is more uniform as possible.
5. Follow-up and settings if necessary: The aromas are going to provide different behaviors and reactions of consumers, so that the customer is going to see if you are satisfied with what you have chosen.
The sensory marketing is a comprehensive strategy that is constantly evolving and has great advantages for the brands. Companies and businesses of all sizes can implement it using two or more senses to generate positive experiences in their clients leave happy, satisfied and eager to return to purchase.
In The Aroma Trace we are experts in marketing olfactory, activate the senses of the consumers through the nose with aromas of strategic arouse emotions and desires of purchase to become happy customers of your brand.
We invite you to get to know our service aromatization we have for you and seduce you to your customers through flavouring for business.
Just write us through our contact form for more information and our executives will be happy to help you to create a strategy tailored to your business.
