Vanessa Chavez
Vanessa Chavez
Blog
Feng Shui is not only focuses on the arrangement of the furniture and material objects that are part of the decoration, it also gives importance to the shapes, the colours and the scents to enhance the feeling of harmony in the spaces.
Today on the blog of The Aroma Trace will tell you about the influence of Feng Shui in the choice of essences and scents for retail stores, which not only aromaticen but to help to create spaces harmonics flowing with positive energy.
The power of smell is undeniable. In recent years it has been shown that the pleasant aromas not only change the perception of the spaces, but evokes pleasant memories that make us feel strong emotions.
Thanks to this, the use of aromatic essences has benefits such as:
– Provide unique experiences. The aromas arouse emotions that make us change of mood, and perceive the environment in a positive way, improving our experiences in environments such as offices, doctor's offices, or shops.
– Emotional connection. When a scent we like and what we associate with a positive emotion it creates an emotional bond that makes us feel a preference for the business or brands, that makes us want to visit and purchase products or services.
– Attraction of customers. With time, it has demonstrated the effectiveness of the essences to attract customers to a business, whether the aromas of foods like bread, coffee, vanilla, chocolate, or popcorn that arouse the appetite and attract consumers to the place from which it follows so delicious aroma. Or, aromas of talc, to fruits, woods, among others, to attract customers to stores or only specific sections.
– Increased the time of permanence. The aromas not only attract, they also increase the time that customers spend in the stores, which increases purchases.
– Differentiate the brand from its competitors. In an increasingly competitive market, finding a differentiator impossible to deter them is very important, and the aromas that factor. The smell cannot be turned off, and the emotions that the flavors cause us are unconscious, so customers are encouraged without being aware of it.
– It reinforces the identity of the brand. There are probably products that you choose only because you like how they smell: deodorants, shampoo, creams, among others... also, it is likely that there brands whose fragrance you love, or a business that smell so rich that you love to visit them.
The scents for retail stores are not chosen at random. For the aromas to be effective for a brand or specific product, you must reflect the identity of the company and the values of their buyers.
The aromas recommended by the commercial sector are:
The citrus aromas are used to create environments fresh, invigorating and energizing, where we perceive a clean environment and that can counteract negative emotions. In addition, the citrus aromas enhance the mood and function as a “boost” of energy, therefore, is relate to youth, motivation, and joy.
Some aromas of citrus fruits include: grapefruit, lemon, mandarin or bergamot. These are used in:
– Beauty salons
– Doctors ' offices and dental
– Hospitals
– Pharmacies
– Libraries
– Gyms
– Physiotherapy centers
– Museums
– Schools
The aromas of flowers are associated with femininity, the beauty, the elegance, the sensuality and serenity. This does not mean that the flower essences are exclusive of goods and services for women, as it depends on the flower chosen. For example, the aromas of jasmine, violet, lavender and geraniums are associated with relaxation, so they are used in hotels, spascentres , massage, beauty salons, hotels, doctor's offices, dental and gynecological.
For its part, the smell of roses is used in businesses associated with the luxury goods, such as flower shops, perfumeries, boutiques and lobbies of hotels.
The aromas woody is associated with the masculine, thus generate feelings related to the luxury, the comfort, sophistication, simplicity and elegance. These scents are often used in environments more serious and formal, such as:
– Offices of lawyers or accountants
– Offices
– Car dealerships
– Tents footwear and clothing for men
– Bars & restaurants sports
The herbal aromas are obtained from plants such as thyme, eucalyptus, mint, or peppermint, which are known for their healing properties, to reduce anxiety, promote rest and relaxation.
These scents are used in natural environments or that are reminiscent of nature, like yoga centers, dance halls, gyms, cafes, restaurants, clothing stores of sport, among other places, where it seeks to convey a feeling of freshness and well-being.
The fruity aromas evoke the joy and freshness of the summer. The fragrance is related to the fun and the youth, especially when it comes to tropical fruits such as coconut, mango, watermelon, guava or melon. Used in:
– Travel agencies
– Lobbies of hotels
– Libraries for children
– Schools
– Entertainment centers
– Clothing stores for children and adolescents
– Dulcerías
– Sources of soda
– Aesthetic for children and babies
There are other aromas considered as gourmet generate positive associations and feelings such as appetite and impulse purchase. Some of these fragrances are:
– Talcum powder. The smell of talcum powder or fragrances for babies are used in shops, maternity clothes and baby at doctor's offices, pediatric hospitals and maternity clinics.
– Apple-cinnamon. The aroma of apple, cinnamon is used in real estate agencies, offices, and reins of furniture and accessories home in order to convey feelings related to the home.
– Bread, chocolate, vanilla, coffee and bread. The aromas of foods are used to awaken the appetite and desire for consumption in pastry shops, bakeries, cafes, sources of sodas, among other establishments where they sold food.
The aromas have a crucial role in Feng Shui. This is because, according to the ancient philosophy, the aromas have a powerful impact on the energy sensory spaces and the people that inhabit them.
Therefore, the aromas are used to improve the energy of the spaces, to promote a good quality of life, harmonizing the environment and promote the well-being.
For the aromas to be part of the Feng Shui must comply with the fundamental principles of this discipline:
– Harmony and balance. Feng Shui seeks to harmonize the spaces to allow the flow of energy, creating an atmosphere of relaxation.
– Sensory stimulation. In Feng Shui recognizes the importance of the stimulation of the senses as part of the human experience.
– Symbol associations. In Feng Shui it gives symbolic meaning to the aromas, which are usually associated with nature.
The aromas used in Feng Shui should be natural, promote harmony, well-being and relaxation. For this reason, the most popular are:
– Lavender. A plant with soothing properties, reduces stress, promotes sleep and has the ability to create an atmosphere of peace and tranquility.
– Citrus fruits. Fruits like lemon, grapefruit, mandarin and orange are stimulating, refreshing, increase vitality, promote mental clarity and encourage creativity.
– Jasmine. The fragrance sweet and sensual jasmine is associated with love, vitality, and passion.
– Sandalwood. This plant with the aroma of warm and earthy it is associated with sensuality. In Feng Shui it is believed that the sandalwood purifies the energy, attracts prosperity and abundance.
Although e-commerce has had a significant increase in the last few years, the reality is that customers love shopping. The experience of walking through aisles, try on clothes, talking with vendors, and enjoy delicious snacks are complemented by aromas.
All in all, these stimuli form a sensory experience very significant to consumers, who are memories and emotions to positive home, eager to repeat the moment again and again.
The relationship between Feng Shui, the aromas and the marketing olfactory is very close and significant. Beyond choosing scents to attract customers to a business, it's about harnessing the power of scents to influence the energy and create a deep connection with the customers.
To choose the fragrance that's ideal for your business, you need the advice of specialists marketing olfactory to help you define your goals, the audience you want to reach and how to choose the proper fragrance, which convey the values of your business and your customers.
Contact us via our form to request personalized information. Our advisors assist you with pleasure.
