Vanessa Chavez
Vanessa Chavez
Blog
CONTEXT
A odotipo is a custom fragrance that acts like a seal olfactory of a brand, conveying his values and diferenciándola of the competition. These unique scents to influence the emotions and behaviors of consumers, improving sales, increasing the length of stay and to promote an emotional connection. Use a odotipo in aromarketing allows you to create sensory experiences that are memorable, to strengthen the identity of the brand and foster customer loyalty. Choose and apply a odotipo, with the help of perfumers experts, you can transform the perception and success of a business.
A odotipo is the hallmark olfactory marks. It is something that gives identity and power the image of a company or business. Conveys the values, characteristics, personality and character, making you different from your competitors.
The odotipo has the key feature to produce emotions in people. This is because the sense of smell stimulates the memory and the memories. Therefore, consumers can remember the brand and have a positive experience when visiting these places.
When the stores are properly flavoured, there is more probability of a sale. Not only because it provides a delightful fragrance, but also because it is a memorable experience for the customers.
To choose the odotipo perfect to perform a comprehensive analysis of what the brand needs. Therefore, it is necessary to count with perfumers experts in sensory marketing that handle to create a unique aroma and that is apart from the rest.
It is important to follow the steps correctly so that the fragrance chosen is appropriate, adapted the scent to the particular business.
On the other hand, if we speak specifically of the aromarketing, you can say that is a technique of branding sensory that uses distinctive scents to attract attention through the sense of smell.
This essence of the company is implemented in shops, offices and events of the company, in order to take advantage of the strong ability of human beings to remember aromas. When you associate a specific aroma with a company, it facilitates customer loyalty.
The Aroma Trace has this team of perfumers professionals in aromarketing dealing with to provide an identity olfactory mark, which is special for each customer, through flavouring for business.
A odotipo you must follow a few key conditions to cause a positive association, faithful, and enduring brand:
The essence must be unique so that it differs from the others: This ensures that the odor is associated exclusively with the brand, thus facilitating their recognition among consumers.
Contribute to associate with the brand and gain the loyalty of consumers: This link improves the perception of the brand and strengthens customer loyalty, making the return of a continuous manner.
You have to provoke emotions in order to establish a link with customers: The aroma of well-chosen can positively influence the mood, creating a sensory experience pleasant that reinforces the emotional connection.
Have to show the personality and characteristics of the brand: You must faithfully reflect the values, the mission and the identity of the company.
Have to encourage the sales: The positive association of the aroma may increase the perception of value of the products or services offered, promoting in this way the transaction.
To make a odotipo in need of a special process that is done with our group of perfumers experts. To do this they will take into account the goals of the client and what they want to convey. These are the steps that should be taken into account:
We will establish the perception of brand you want to project, understanding the client's goals.
We started the creation of the odotipo with several suggestions.
We use our Briefcase of Fragrances with 70 options to start choosing.
We create 3-to 5-initial aromas.
Samples are run through a Sensory Box, presented in a video with a QR code.
We make the necessary adjustments, and refined aromas to the final delivery.
Then you create a signature scent unique to the client, defining the values and essence of your brand, the time comes to apply it in a strategic way in the right space.
The odotipo can be applied in various places such as stores, offices, hotels, gyms, homes for the elderly, among many others.
For example, when it comes to sales, it can create a comfortable environment, achieving the greatest time of permanence and increasing sales. On the other hand, in the hotels you create environments that beckon you to improve the perception of each person in that place, making your stay a memorable one. In stores or offices, can improve the well-being of employees and customers.
That is why the odotipo is a very powerful tool in the aromarketing to connect with consumers and differentiate themselves in the competitive market.
Choose the best smell is very important for consumers to have a meaningful experience in the place where they are located. If there is a balance between the fragrance and the brand identity, we can say that the sensory experience will be positive. The person will go through different emotions as happiness, excitement, nostalgia, the moment you feel these scents.
Customers are reminded of the fragrance each time the smell in other contexts, this will make the loyalty to the company and that you will always remember that it is a place you want to go back.
To choose the odotipo correct you want a clear understanding of what the client wants. Understand their needs and objectives.
You must understand what it is your entire identity and what it is that he wants to communicate with the aroma. In addition, to evaluate the place where you will distribute the scent. The size of establishments and the types of fragrances that are going to influence a lot in the election.
You must prove the place where iran-placed teams. You are going to observe the reactions of the customers and collect their feedback to get all the valuable information to improve.
You can integrate the odotipo with other items that will help to create a unique environment as the soothing music, the decorations of the interior and any other that improve your visit.
The Aroma Trace work with the best perfumers creating exclusive fragrances that leave a feeling of well-being in the mind of customers always focused on the marketing olfactory.
With our service aromatization and a custom selection of aromas, you will generate a positive association, by making consumers to remain in the local and want to come back. Contact us now to have a consultation with our architects sensory experts in aromarketing.
